Visual identity is part of the strategy of a company to stand out in the market. It happens mainly through the logotype, a graphic image that represents the brand of the company or of a product and symbolizes its qualities, values and concepts.
Visual identity is part of the strategy of a company to stand out in the market. It happens mainly through the logotype, a graphic image that represents the brand of the company or of a product and symbolizes its qualities, values and concepts.