Most logos use one of these three font styles: sans serif, serif and cursive. The font style reflects the personality of a company. While serif fonts remind classic subjects (old press, academy, ancient world), sans serif fonts are associated with contemporary themes (modern architecture, objectivity, technology). Cursive fonts are usually chosen for personal, friendly, fresh and feminine logos. Which of them do you like the best?
Mascots are adopted by individuals and groups to bring luck, as amulets. Magical or not, their recognizable aspects attract the public sympathy making easier to sell products, ideas and concepts. Attached to the logo and a brand, an unique mascot complements the visual identity of a business. These factors explain why so many companies successfully adopted mascots and introduced them into unforgettable advertising campaigns.