Most logos use one of these three font styles: sans serif, serif and cursive. The font style reflects the personality of a company. While serif fonts remind classic subjects (old press, academy, ancient world), sans serif fonts are associated with contemporary themes (modern architecture, objectivity, technology). Cursive fonts are usually chosen for personal, friendly, fresh and feminine logos. Which of them do you like the best?
Providing a draft is not mandatory, but it makes all the process to create a logo easier and faster, even if you don’t draw so well. You can also provide images as reference if you don’t want to do a drawing yourself.
Visual identity is part of the strategy of a company to stand out in the market. It happens mainly through the logotype, a graphic image that represents the brand of the company or of a product and symbolizes its qualities, values and concepts.